In this overstimulated world where information is vast and constantly evolving, it might feel hard to catch up - to live consciously, to feel okay just breathing your own breath.

There’s no glory in overworking yourself – but there is glory in understanding yourself; understanding what your ideal pace is, when and where you feel your best, and what brings you the most happiness.

EightyTwenty is based on the Pareto principle, also known as the 80/20 principle, which states that 80 percent of the output from a given situation or system is determined by 20 percent of the input. It is a law of distribution of time and once applied, can help prioritize moments in your day that give you the most success and happiness. Once you focus your energy on the things that bring you value, joy, and peace, you will be rooted in your truth - no matter what noise surrounds you.

The simplicity of our design is aimed to reflect the purest version of you; allowing the individuality to shine on anyone who wears it. 

"The Pareto principle is not about working less, or producing less, it’s more about working smarter and prioritizing the right things in order to deliver better results and value. "